Law Firm SEO Case Study: 102% Growth & 15× ROI

🚀 Law Firm SEO Case Study: 102% Traffic Growth & 15× ROI

Client: The Rosenblum Allen Law Firm (Las Vegas)
Industry: Legal – Family Law
Service: Full-Scale AI-Driven SEO Campaign
Campaign Start: March 2021

When The Rosenblum Allen Law Firm first partnered with us in March 2021, their organic traffic was flatlining, their site was underperforming, and their existing SEO efforts weren’t producing results.

Within the first year — from March 14, 2021 to April 12, 2022 — organic users grew from 1,935 to 3,910, representing a 102.07% year-over-year increase. Over time, those efforts added up — and the firm ultimately reported a 15× return on their SEO investment.

“We saw a 15× increase in revenue after ranking #1 for our core keywords. Matt and his team made the process simple, clear, and unbelievably effective.”

— Molly Rosenblum-Allen
Lead Attorney, The Rosenblum Allen Law Firm

🧩 The Challenge: A Confusing Site and Stalled Traffic

When we began our audit, The Rosenblum Allen Law Firm’s website had more than 75 pages and blog posts that were contributing nothing to their SEO performance. These pages:

Were not ranking on Google
Lacked backlinks from other domains
Received no social or internal traffic
Were bloating the site and confusing Google’s crawl behavior

On top of that, the website itself was bulky, slow, and hard to optimize due to outdated structure and poor hosting. This combination of crawl inefficiency and technical debt prevented the site from gaining real traction in search.

Our mission was clear: streamline the content, improve the technical foundation, and rebuild the site into something Google (and visitors) could understand and trust.

🛠️ Phase 1: Technical Cleanup & Rebuild

We began by addressing the content bloat that was confusing Google’s crawl bots and slowing down site indexing. Our SEO Squad:

Pruned underperforming content by merging or deleting over 75 inactive pages
Implemented 301 redirects to preserve authority and prevent broken links
Rebuilt the entire website structure for clarity and keyword relevance
Moved the site to WP Engine to dramatically improve hosting speed and reliability

In May 2021, the new site went live — faster, cleaner, mobile-friendly, and ready to rank. This foundational work was crucial to everything that followed.

Before

75+ inactive pages
Slow load speed
No internal linking
Unstructured layout

After

Lean, SEO-optimized site structure
Improved crawl efficiency
New design for conversions
Faster hosting + page speed

✍️ Phase 2: Content Creation & On-Page Optimization

With a clean site foundation in place, we focused on building topical authority and targeting long-tail keywords their competitors were ranking for. We:

Wrote and published over 50 new blog posts aligned with search intent and practice area relevance
Rewrote all meta titles and descriptions to improve click-through rates in Google search
Added internal links to improve crawl flow and support priority service pages
Incorporated local SEO keywords throughout to strengthen geo-targeting

We worked closely with the client to ensure each post added genuine value to readers, while also supporting overall SEO performance. This content strategy led to consistent gains in rankings and organic traffic.

🌐 Phase 3: Local SEO Enhancements

Once the content strategy was in motion, we turned our attention to local visibility — a major driver of traffic for law firms. Our team:

Claimed and optimized the firm's Google Business Profile (GBP)
Submitted the firm to over 150 relevant legal and business directories
Ensured NAP (Name, Address, Phone) consistency across all citations
Optimized the firm’s local landing pages for high-converting, geo-targeted keywords

These updates helped push the firm into the local map pack for several high-intent search queries in Las Vegas — increasing inbound calls, quote requests, and consultations.

🔗 Phase 4: Link Building & Authority Development

To strengthen the site’s domain authority and ranking credibility, we launched a targeted, white-hat link-building campaign. This included:

Outreach to niche-relevant blogs in the legal space with real Google traffic
Careful vetting to avoid link farms, PBNs, and low-quality sites
Use of Help a Reporter Out (HARO) to secure press-style backlinks through legal expertise contributions
Linking internally and externally to authoritative legal resources across key pages

This strategic link acquisition improved trust signals with Google, raised domain authority, and supported long-term ranking gains for high-competition keywords.

🧲 Phase 5: Lead Generation & Conversion Optimization

As organic traffic increased, we made sure that growth translated into real business outcomes by focusing on conversions. We:

Created 14 downloadable lead magnets targeting key legal services (e.g., “How to Keep Your Home in a Divorce” checklist)
Built dedicated landing pages, thank-you pages, and automated follow-up email sequences
Added CTA banners across high-traffic service and blog pages
Optimized forms and call-to-action placements for higher conversion rates

While these lead magnets didn’t directly impact SEO rankings, they dramatically improved engagement and case intake — earning strong praise from the client.

📈 Results & Testimonial

Over the course of our campaign, The Rosenblum Allen Law Firm experienced steady and measurable growth:

102.07% increase in organic users from March 2021 to April 2022
50+ SEO-optimized blog posts added to expand search visibility
150+ local directories added to boost map pack rankings
High-authority backlinks secured through HARO and niche outreach
14 lead magnet campaigns launched to turn traffic into consultations
15× return on SEO investment reported by the client