Medical Practice SEO Case Study | 138% Traffic Growth

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"Digital Wins helped us turn a complex, underperforming site into a consistent source of qualified traffic. We finally saw our primary keywords reach #1 — and stay there."

Marketing Director

Doctors For Providers • National Medical Directory

The Challenge

Doctors For Providers had invested heavily in content and design, but their organic performance didn’t match the quality of their brand.

Despite years online, they struggled with:

Critical technical SEO issues limiting crawlability and indexation
Thin and inconsistent authority signals across key specialties
Unstructured content that didn’t align with how patients actually searched
No clear measurement of which efforts were moving the needle

Baseline Snapshot

• Primary keyword stuck below page 2 for months
• Organic traffic plateaued despite ongoing content updates
• Limited editorial backlinks from top-tier healthcare publications
• Technical issues flagged in Search Console left unresolved

The GEO Solution

We applied our GEO framework — built on 13,277+ campaigns — to align technical SEO, authority, and content with how search engines and AI systems evaluate healthcare brands.

Phase 1

AI Visibility Audit

We started by mapping how search engines and AI systems currently "saw" the brand.

• Analyzed rankings, crawl paths, and indexation gaps
• Reviewed how healthcare entities and specialties were represented
• Benchmarked against leading medical directories and competitors

Phase 2

Entity Authority Building

Next, we strengthened the site's "entity" so search engines and AI could clearly understand who they serve.

• Structured data for clinics, providers, and specialties
• Consistent NAP and brand signals across key profiles
• Outreach to secure editorial features on trusted medical sites

Phase 3

Answer-Optimized Content

We restructured content around real patient questions and provider search intent.

• Refined page templates for specialties and locations
• Aligned metadata and headings with high-intent queries
• Created supporting content to reinforce topical authority

Phase 4

Citation Tracking & Iteration

Finally, we monitored performance and iterated based on what moved the needle.

• Ongoing tracking of rankings and organic traffic
• Monitoring new backlinks and referral sources
• Monthly refinement of content and internal linking

The Results

Within 13 months, Doctors For Providers transformed from a stagnant directory into a market leader for its primary keywords.

+138%

Increase in Organic Traffic

Sustained over 13 months

#1

Google Rank for Primary Keyword

Beating long-established competitors

28+

Editorial Backlinks Secured

From trusted healthcare and business sites

Before Working With Digital Wins

• Primary keyword buried beyond page 2
• Traffic flat despite ongoing blog content
• Technical warnings piling up in Search Console
• No clear attribution between SEO work and results

After 13 Months of GEO Execution

• #1 rankings for core commercial keywords
• 138% growth in organic sessions
• Stronger visibility across long-tail provider queries
• Clear reporting on ROI and growth drivers

Built for Healthcare Complexity

From compliance to multi-location architecture, this campaign proved that disciplined SEO and GEO can drive serious growth for healthcare brands — without cutting corners.

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