How a national supplement brand broke into Google's money positions without spending a dime on ads.
When this national supplement brand approached Digital Wins, they were struggling with a common but critical problem: no reliable tracking and flatlining visibility.
Their Shopify setup wasn't triggering conversion events, cutting off any attempt at measuring ROI. They were flying blind — and losing ground to competitors in a highly competitive niche.
With tracking temporarily off the table, we focused on what we could measure: capturing the "money positions" (top 3) where the majority of clicks and conversions happen.
We identified quick-win ranking opportunities using our proprietary AI system.
We strengthened the brand's authority signals to outrank established competitors.
We refined content to match high-intent search queries across product and category pages.
We monitored rankings weekly and doubled down on what moved the needle.
In just 90 days, this campaign delivered measurable ranking gains — even before conversion tracking was fixed.
Keywords in Positions 1–3
Money positions for conversions
Keywords in Positions 4–10
Stepping stones into top 3
Days to Results
From baseline to momentum
These positions represent high-converting traffic landing on revenue-driving pages. With conversion tracking now being fixed, the ROI will become fully visible.
With rankings moving in the right direction, the next phase focuses on connecting visibility directly to revenue.
Implementing accurate Shopify + GA4 tracking so every sale can be tied back to the keyword and page that drove it.
Doubling down on keywords already on page 1, moving them into positions 1–3 where most conversions happen.
Building content clusters around high-value supplement categories to deepen topical authority.
Securing more niche-relevant mentions and links to solidify their position as a category leader.
This brand achieved massive growth by combining expert strategy with our GEO system — and your business can too.
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