Local SEO for Home Care Agencies: A Case Study

How We Took a Client from Page 7 to #1 in the Local Pack

Results Snapshot

Before

No Local Pack Visibility
Rankings on Page 6-7+
Minimal Organic Traffic
Losing to Competitors

After (30 Days)

#1 in Google Local Pack
Jumped +59 Positions
Consistent Local Leads
Dominating Competitors

Key Wins in Local SEO for Home Care

Local Pack Dominance

Secured the #1 spot, becoming the first choice for customers searching for local home care services.

Explosive Ranking Growth

Achieved an average 50+ position jump for core keywords, a critical success factor for home care agencies.

Increased Market Share

Captured impressions and clicks that were previously going to top competitors in the local market.

The Problem: Invisible to Local Patients

Despite offering exceptional services, Trusted Home Care faced a critical challenge: a lack of local online visibility. An effective local SEO strategy is essential for home care agencies, but their digital presence was minimal. They were consistently outranked by local competitors, and their most valuable keywords were buried deep on pages 6 and 7 of Google—making them invisible to potential patients and their families in need of care.

Our Local SEO Strategy for Home Care Agencies

Technical SEO Audit

We identified and fixed foundational site issues to ensure search engines could perfectly crawl and index their services.

Hyper-Local Content Optimization

We enhanced website content to target high-intent keywords for home care services in their specific geographic area.

Google Business Profile Optimization

Their GBP was completely optimized for maximum visibility in the Local Pack, a crucial element of local SEO for home care agencies.

Local Citation & Link Building

We built a consistent and authoritative citation profile to solidify their local authority and trust signals.

Proof: Decisive Local SEO Growth

The data speaks for itself. Our strategy translated directly into Local Pack dominance and massive organic ranking improvements, proving the effectiveness of targeted local SEO for home care agencies.