⚖️ Legal

15× Lead Growth for a Las Vegas Personal Injury Law Firm

How strategic SEO transformed a competitive legal market into a client acquisition machine.

15× Lead Growth
Page 1 Rankings Achieved
6 Months to Results
"

"Matt didn't just tell us what was wrong — he showed us exactly how to fix it. Within 60 days, we went from invisible to getting calls every week. Now we're on page one and the phone keeps ringing."

Molly Rosenblum-Allen
Las Vegas Law Firm
⭐⭐⭐⭐⭐

Client Overview

Industry
Personal Injury Law
Location
Las Vegas, Nevada
Challenge
Invisible in competitive market
Goal
Dominate local search results

The Challenge

The firm was stuck. Despite years of traditional SEO efforts, they remained invisible in one of the most competitive legal markets in the country.

They struggled with:

  • Buried on page 3-4 for key terms like "Las Vegas personal injury lawyer"
  • No visibility in Google's local pack or map results
  • Competitors with bigger budgets dominated paid and organic search
  • Leads were inconsistent and expensive

The Reality Check

In personal injury law, visibility isn't a nice-to-have — it's survival.

Every day without rankings is money left on the table. Potential clients searching for help were finding competitors instead.

⚠️ When potential clients searched for personal injury lawyers in Las Vegas, this firm was nowhere to be found.

Our SEO Approach

We applied our proven strategic SEO framework to make this firm visible where it mattered most — on page one of Google for high-intent local searches.

Phase 1

Comprehensive SEO Audit

We started by understanding exactly where the firm stood and where the opportunities were.

  • • Full technical SEO audit to identify crawl and indexation issues
  • • Competitive analysis to find gaps in competitor strategies
  • • Keyword research to map high-intent queries with conversion potential
Phase 2

Entity Authority Building

We rebuilt the firm's digital identity from the ground up.

  • • Rebuilt Google Business Profile from scratch
  • • Established consistent NAP across 50+ legal directories
  • • Created comprehensive schema markup (LocalBusiness, Attorney, LegalService)
  • • Pursued strategic PR placements in legal publications
Phase 3

Strategic Content Development

We created content designed to rank, convert, and establish topical authority.

  • • Created content targeting high-intent personal injury queries
  • • Built comprehensive practice area pages optimized for conversions
  • • Developed FAQ content matching how people actually search
  • • Published thought leadership content to build topical authority
Phase 4

Performance Tracking & Iteration

We monitored search performance weekly, adjusting in real-time.

  • • Tracked rankings weekly across target keywords
  • • Monitored organic traffic and lead quality
  • • Adjusted strategy based on what was driving results
  • • Documented which pages and content drove the most leads

The Results

Results began within 60 days. Full transformation completed in 6 months.

15×

Qualified Leads

Compared to baseline

Page 1

Google Rankings

For primary keywords

✅

Local Pack

Dominating map results

60

Days to Results

First page rankings

Before Working With Digital Wins

  • ❌ Buried on page 3-4 for target keywords
  • ❌ Missing from Google's local pack
  • ❌ Inconsistent, expensive leads
  • ❌ Competitors dominating the market

After 6 Months of Strategic SEO

  • ✅ Page 1 rankings for primary keywords
  • ✅ Dominating local pack results
  • ✅ 15× increase in qualified leads
  • ✅ Consistent flow of new case inquiries

Key Takeaways

1

Strategic SEO Beats Big Budgets

Smart strategy and execution beat competitors who were simply outspending them on ads.

2

Local Authority Is Everything

In a competitive local market, building authority through citations and consistent NAP made all the difference.

3

Organic Traffic Converts Better

Leads from organic search converted at a higher rate than paid ads — and cost nothing per click.

4

Consistent Monitoring = Rapid Improvement

Weekly tracking allowed us to iterate quickly and double down on what was working.

Ready for Results Like This?

Book a free strategy call and see how we can transform your firm's visibility.

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No contracts. No pressure. Just a clear path to growth.

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