
Welcome, Reader!
Thank you for investing in your business by purchasing Paint-by-Numbers SEO. My goal is to give you a simple, repeatable system to grow your business online. This page is your dedicated hub for all the tools, templates, and bonus content to help you on your journey. Let's get painting!

- Matt LaClear
🎁 Paint-by-Numbers SEO Bonus Guides & Downloads
As a thank you for purchasing the book, here are two exclusive guides to help you get ahead of the competition and track your success.
Spying on Your Competitors (Ethically)
Learn how to analyze your competition to find strategic advantages and content gaps. This guide will show you how to turn competitor research into your secret weapon.
Read the GuideAre We Making Money Yet?
Discover how to track the leads and sales your SEO efforts are generating without complex tools. This guide makes it easy to measure what truly matters.
Read the Guide🛠️ Essential Tools & Setup
Get your digital toolkit ready. These are the core tools you'll use throughout the book to set up your AI assistant and check your website's health.
- Google Gemini: The recommended free AI assistant for generating prompts and content. Access Google Gemini Here
- PageSpeed & Mobile-Friendly Tests: Check your website's health and speed. Test Your Site Here
- Google Search Console: The most important free tool for understanding how Google sees your site. Sign Up Here
📚 Chapter-by-Chapter Resources & Templates
Here you'll find the specific checklists, templates, and prompts from the Paint-by-Numbers SEO book resources to help you take fast action.
- Chapter 3: Homepage Brief Template: Use this outline to gather all the essential information your AI assistant needs to write homepage copy. [Download the PDF]
- Chapter 5: 56 AI-Powered Link Building Tactics: The full guide with all 56 tactics. Read the Full Guide Here
- Chapter 6: Content Calendar Template: Plan your blog posts and social media updates to stay organized and consistent. [Download Your Free Template Here]
Want a Bonus Chapter?
Get an exclusive, unpublished chapter, "The 5-Minute Prompt Fix: How to Make AI Sound Like a Real Person," delivered straight to your inbox. Enter your email below to get instant access.
"This book is a game-changer. I always thought SEO was too complicated, but Matt breaks it down into simple, actionable steps. The AI prompts alone are worth the price. My website traffic is already up, and for the first time, I feel like I'm in control."
- Sarah L., Small Business Owner
Bonus Guide: Spying on Your Competitors (Ethically)
Introduction: Why "Spying" Matters
Let's get one thing straight: the goal here isn't to copy your competitors. It's to understand the market so you can find gaps they're missing and serve your customers even better. Think of this as market research—a smart, strategic business practice that gives you an undeniable edge, not a deceptive one.
Step 1: Identify Your Top 3 "Google Competitors"
First, we need to know who you're actually competing with online. Open a private or "incognito" browser window (this prevents your personal search history from influencing the results). Now, search for your most important service keyword—the phrase a customer would type right before they hire you.
Examples: "emergency roof repair Denver" or "mobile dog grooming Tampa"
Look at the organic search results and identify the top 3 actual local businesses. Ignore the big directories like Yelp, Angi, or Thumbtack. We want to analyze your direct, local competition.
Step 2: The 5-Minute Homepage Analysis
A competitor's homepage tells you everything about their strategy. Visit each of the three websites you found and quickly analyze these four things:
- Their Main Headline: What promise are they making right away? What problem do they claim to solve?
- Their Target Audience: Are they speaking to everyone, or a specific type of customer (e.g., commercial vs. residential, high-end vs. budget-focused)?
- Their Unique Value: What specific reasons do they give for a customer to choose them? Look for phrases like "Family-Owned," "24/7 Service," or "Lowest Price Guarantee."
- Their Call-to-Action (CTA): What is the main action they want visitors to take? Is it "Get a Free Quote," "Call Us Today," or "Schedule Online"?
Step 3: Uncover Their Content Strategy
Now, find the "Blog" or "Resources" section on their websites. Look at the titles of their last 3-5 blog posts. This reveals what they believe is important to their customers. Are they writing about...
- Answering common customer questions?
- Showcasing their recent work or case studies?
- Promoting sales and discounts?
- Providing general home maintenance tips?
Step 4: Use AI to Find Your Advantage
Now that you have this data, you can use your AI assistant to find opportunities to stand out. Here are two powerful prompts to get you started.
Prompt for Differentiating Your Message:
Use this prompt to create headlines that highlight what makes you different.
"My main competitor's homepage headline is '[Paste Competitor Headline]'. My business offers [Your Unique Value, e.g., 'same-day appointments with no crate time']. Give me 5 alternative headlines for my own website that emphasize my unique advantage and speak directly to a busy pet owner."
Prompt for Creating Better Content:
Use this prompt to find content ideas that your competitors are ignoring.
"Act as a marketing strategist. My competitor's blog focuses on [Their Content Focus, e.g., 'general roof maintenance tips']. My target audience is [Your Audience, e.g., 'worried homeowners who need help with storm damage insurance claims']. Suggest 3 blog post titles that would appeal directly to my specific audience and solve their urgent problems."
Bonus Guide: Are We Making Money Yet? Simple Conversion Tracking
Introduction: Clicks vs. Conversions
Getting more visitors to your website (clicks) is great, but it's only half the story. It's like having a store full of window shoppers. The real goal is to know how many of those visitors turn into actual leads or customers (conversions). This guide will show you how to track those conversions simply and effectively.
What is a "Conversion" for Your Business?
A conversion is any meaningful action a visitor takes that brings them one step closer to becoming a customer. For your business, it's likely one of the following:
- A potential customer submitting your contact form.
- A potential customer calling the phone number listed on your website.
- A potential customer booking an appointment through a scheduling tool.
- A potential customer purchasing a product from your online store.
Pick the one or two that matter most to you. That's what we'll focus on tracking.
Tracking Phone Calls: The Easiest First Step
You don't need complex software for this. First, make sure the phone number on your website is an active "click-to-call" link. This is a simple setting in most website builders (like Wix, Squarespace, or GoDaddy) that makes it easy for mobile users to call you with a single tap.
Second, when a new customer calls, make it a habit to ask this simple question:
"Just so I know for the future, how did you hear about us?"
Keep a simple tally in a notebook or a digital note of every person who answers, "I found you on Google" or "I saw your website." That's it! You're now tracking phone call conversions from your SEO efforts.
Tracking Form Submissions: The "Thank You" Page Trick
This is a simple but powerful way to track leads from your contact form without any complex code. Here’s how it works:
- Create a "Thank You" Page: Create a new, simple page on your website with a URL like
www.yourbusiness.com/thank-you
. This page should have a simple message like, "Thanks for contacting us! We'll be in touch shortly." Make sure this page is hidden from your main navigation menu. - Set Up a Redirect: In your contact form's settings, find the option for what happens after a user clicks "Submit." Set it up so that they are automatically redirected to your new "Thank You" page.
The magic is this: the only way for someone to see your /thank-you
page is by successfully submitting the form. By tracking the number of visits to this page in your website analytics, you get a direct and easy count of how many forms were submitted.
Putting It Together: The ROI Scorecard
Create a simple spreadsheet (in Google Sheets or Excel) to track your SEO results each month. This scorecard gives you a clear picture of your return on investment.
Month | Total Website Clicks (from GSC) | Form Submissions (Visits to /thank-you) | "Found on Google" Phone Calls | Total SEO Leads This Month |
---|---|---|---|---|
August 2025 | ||||
September 2025 |