🚀 90-Day SEO Case Study: 41% Growth in High-Value Keyword Rankings

This case study reveals how a national eCommerce supplement company experienced a 41.5% increase in top 3 keyword rankings within just 90 days of working with Digital Wins — without spending a dime on ads. By applying our proprietary AI-powered SEO system, we unlocked rapid gains in revenue-generating search positions for a highly competitive product niche.

SEO growth for supplement brand - Digital Wins case study

*Brand name hidden to protect client confidentiality

🔍 The Challenge: Flatlining Visibility, No Conversion Tracking

When this national supplement brand approached Digital Wins, they were struggling with a common but critical problem — no reliable tracking of revenue or conversions in Google Analytics. Without visibility into which keywords were driving sales, the team had no way of measuring ROI or making data-backed decisions.

To make matters worse, their Shopify setup was failing to trigger conversion events, cutting off any attempt at campaign performance reporting. They were essentially flying blind.

Our team quickly identified that the only measurable metric available was keyword position growth — and that’s where we focused our immediate energy: gaining share of voice in the highest-value search result positions (1–3).

🧠 The Strategy: How We Engineered 41% Growth in 90 Days

With tracking temporarily off the table, we shifted focus to position-based metrics — specifically the number of keywords ranking in the top three spots on Google, known as the “money positions.” These are the rankings that generate the majority of organic clicks and conversions.

Our AI-enhanced SEO system kicked in immediately:

  • ✅ Conducted a full AI-powered SEO audit to uncover quick-win ranking opportunities
  • ✅ Optimized technical SEO, including crawl efficiency and site speed improvements
  • ✅ Refined existing content and implemented high-intent internal linking
  • ✅ Built niche-relevant backlinks to pages that were close to breaking into the top 3
  • ✅ Deployed natural language keyword mapping to uncover low-friction, high-value terms

By focusing on intent-driven keywords and structured SEO execution, we helped this brand boost the number of keywords in positions 1–3 by 41.5% — without needing a single conversion tracked in GA4.

📈 The Results: A Surge in High-Intent Visibility

In just 90 days, this campaign saw a measurable surge in keyword rankings — even before revenue tracking was reestablished. Here's what stood out:

  • 🚀 41.5% Increase in keywords ranking in Google positions 1–3
  • 📊 25.3% Increase in keywords ranking in positions 4–10 — our next optimization targets
  • 🎯 Dozens of high-commercial-intent keywords moved into money positions
  • 🧠 Strong visibility growth despite the absence of tracked conversions

These rankings signal more than visibility — they represent high-converting traffic now consistently landing on critical revenue-driving pages.

With conversion tracking pending, this ranking momentum still gave the client a clear signal: SEO is actively working — and compounding fast.

🔧 What’s Next: Scaling Wins and Tracking Conversions

With rankings climbing rapidly, the next phase of this campaign focuses on conversion tracking and compounding results:

  • 🔍 Fixing Conversion Tracking — We’ll help the client implement Shopify and GA4 integration to measure real revenue impact.
  • 📥 Pushing Keywords from #4–10 into Top 3 — Targeted optimizations will aim to move high-potential terms into money positions.
  • 📚 Content Expansion — Adding more authority pages and topical clusters to reinforce top positions and win new ones.
  • 🔗 Authority Building — Safe, white-hat link building will further strengthen the domain and lift rankings for competitive terms.

With the right infrastructure in place, we expect even more aggressive growth in rankings, traffic, and ROI in the next 90 days.

🚀 Want Results Like This for Your Business?

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